ThingLink LLC, the Finnish-American provider of in-image interaction tools, has launched a rich media tag creator, which enables application developers to build custom ThingLink-powered applications. Until now users and developers had to obtain ThingLink to give them a modified service for their application. Now they can do it themselves.
The launch of this service comes as a development to Rich Media Tags for publishers, that was started this past June. It allowed anyone to interact with an image tag that might be music, video, pictures, words or tags for people. The downfall to this solution was the fact that it was mostly aimed at publishers and a new open-to-anyone system was needed.
Rich Media Tags enable the embedding of links on YouTube videos, Twitter, Wikipedia, Spotify tracks, Flickr, Facebook and other software platforms. They aim to increase the time people spend interacting with an image, and thus on site and can lead to transactions.
ThingLink receives funding for the project from two European investors – Inventure and Lifeline Ventures.
Source: TechCrunch