The US chipmaker Intel will most likely retire the Intel Atom brand soon. The reasons for this decision are quite simple – Intel believes the Atom brand has become a synonym for low performance, which has created a rather negative mass opinion about the chips.
The negative image of the Atom brand has led to low sales of devices based on this chip as well as almost missing SoC solutions on the Intel Atom processors. Instead Intel will substitute the missing Atom chips with new mobile ultra low power processors that will carry the Celeron or Pentium brands.
The Intel Atom retirement will happen in Q4 2013.
Source: Intel