The recent introduction of the second generation Trinity APUs has forced AMD to reduce the prices of the older socket FM1-based Llano generation in a bid to clear inventories.
Starting now the FM1-based A4-3300 APU goes down from 46 USD to 30 USD. In addition AMD will also reduce the price of the A4-3400 from 48 USD to 35 USD. The recently launched FM2 A4-5300 will also see a price decrease from 53 USD to just 30 USD to help AMD compete better against Intel’s Pentium – but the price reduction will take place next quarter.
AMD is currently hard pressed by competition and less competitive own products and this is the reason why the company is looking for ways to increase its own popularity and gain market share.
Source: Digitimes