Nokia today has confirmed that is planing to rename everything that comes with “Ovi”, like Ovi Store, Ovi Maps and etc, to just “Nokia.” Ovi services will be rebranded as Nokia services and the change will start in July this year, and is expected to be complete in all countries by the end of 2012.
This is only a name-changing and the rename will not affect the service roadmaps, consumers who buying a new Nokia smartphone or mobile phone later this year will start to see the new branding on services included within, while those who already owning a Nokia phone will see this new rebranding through future software updates.
Nokia’s EVP and Chief Marketing Officer, Jerri DeVard explains the shift:
“We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture – while continuing to deliver compellingopportunities and experiences for partners and consumers alike.”
He has also stated:
“The reasons for this decision includes the fact that Nokia is a well-known and highly-loved brand the world over. Our mobile experiences are tightly integrated with our devices – there is no longer a differentiation. For example, if consumers want the best mobile navigation experience, they know it’s a Nokia that they can rely on. These last few years, and moving forward, our mission remains unchanged: we will continue our work to deliver compelling, unified mobile service offerings and next-generation, disruptive technologies.”
Source: Nokia Conversation