The Sony KDL40ZX1 is expected to hit UK stores in December. Exact pricing details remain unknown, though some online retailers are starting to take pre-orders at £4,999.00.
Sony’s remaining announcements for the BRAVIA range were the KDL40Z4500, the world’s first 200hz LCD TV, a less slimmed-down “Picture Frame” LCD TV also with wireless technology (the Sony KDL46EX1), and of course the OLED based Sony XEL-1 display, which is finally arriving in Europe.